22 Best Free SEO Tools Reviewed In 2025
SEObility is a powerful all-in-one SEO software that helps you monitor your website, which is handy in SEO optimization. With its daily updates and link-building tools, SEObility helps entrepreneurs quickly improve their search engine rankings. Google Analytics serves as the fundamental traffic analysis platform for agencies managing client websites.
From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. Wix SEO Wiz offers beginner-friendly, step-by-step guidance with built-in checklists. WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support. ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify SEO Anomaly stores for common issues and explains how to fix them quickly.
Keyword Explorer
How quickly your pages load on desktop and mobile devices is directly related to your ranking in search engines. Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that. You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load.
Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time. We provide a set of SEO tools to help you understand your website from a search engine’s perspective.
- Lighthouse provides audits of performance, accessibility, web apps, SEO, and more.
- Resourceful and meticulous, it serves as a crawler to audit your SEO strategy and produce advice from a bot’s perspective.
- It tracks growth in search volume, social media conversations, and investment trends.
- We invite you to use these free search engine optimization tools as often as you like, so bookmark this page.
Best Affordable SEO Tools
Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. An SEO tool is software that helps digital marketers and website owners research, implement, monitor, and improve their visibility in search engines. Semrush stands out because it pulls together multiple SEO functions into a single, unified dashboard. Its tools for keyword analysis help you understand which terms are worth targeting, how they perform over time, and where your site stands in relation to competitors.
As you look for a free SEO solution, you’ll find that there are many options available. By comparing the following elements, you can narrow down your search and zero in on the right free SEO tool for your unique needs and preferences. The platform also protects your profile from unauthorized changes. This means that you can easily prevent a competitor or someone else from marking your business permanently closed or changing your name, location or opening hours. If keyword research is your top priority and your website is already set up with Google Analytics, Keyword Hero should be on your radar. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.
Enter the URL of any web page to run the Check Server Page tool below. We invite you to use these free search engine optimization tools as often as you like, so bookmark this page. Yext has a ton of powerful features for local businesses that want to generate more customers from local and voice searches. But you will need to put in the time to make it work for your business.